Maklai - Product Manager
Olena started her journey in a data analysis field. She used to research human values and their dynamics of change. She applied open data to understand and predict consumers' choices.
Later she used her knowledge for marketing and conversion optimization purposes. Eventually, Olena became a product manager of an online travel agency. Currently, she is working on business and product development.
Topic of presentation: How can your business benefit from open data: use cases & insights